New Product Blueprinting
Front-end innovation for B2B organic growth

Blueprinting Advanced Skills Workshop

Take your Blueprinting skills to the next level by attending this 2-day workshop!

Impress customers and gain insights like never before with newly-learned advanced interviewing skills and new Blueprinter 5.0-Discovery cloud-enabled software (included).

This training is now a prerequisite to Blue Belt certification, so if you wish to get your Blue Belt later, it will only take three (not five) days. You’ll learn much that is new: 80+% of this material is not covered in core training. With 11 individual and group exercises, it’s all about boosting your skills and becoming a Blueprining Pro!

Cleveland, USA
Jun 12-13, 2017

Advanced Skills Workshop image
Cleveland, OH
June 12-13, 2017

Dively Center at Case Western

Who should attend?

Blueprinting Practioners

If you’re one of thousands trained in core New Product Blueprinting, you may recall a lot was “coming at you” in your initial training… and there’s a limit to what can be absorbed. Here’s your chance to continue building your skills—especially in setting up and conducting Discovery and Preference interviews.

If you haven’t yet begun using our new cloud-enabled Blueprinter 5.0, you’ll especially want to attend this. Users of this impressive new Discovery interface say they’ll never go back to their old Excel-based Blueprinter 4.0… and that their customers love it.

Leaders

This same public course can be brought in-house to your company. So you may want to use this public course to check it out… and then take your organization to the next level.

Blueprinter 5.0 cloud-enabled software for collaborative teamwork in New Product Blueprinting

Blueprinter 5.0 cloud-enabled software has a customer-pleasing interface for Discovery interviews

What will you take home?

You’ll receive 12-month access to Blueprinter cloud-enabled software… which does not require an internet connection for interviews. You’ll also receive 12-month access to the 31 e-learning modules in the AIM e-Learning Center… so you can refresh your skills. (If you are currently subscribed to either, you’ll receive a 12-month extension.)

AIM e-Learning Center has 31 online modules for learning New Product Blueprinting

What will you learn?

We have an ambitious 2-day schedule ready for you: For details download Blueprinting Advanced Skills Workshop Overview. Our agenda will cover these points…

  • Mastering new cloud-enabled Blueprinter 5.0
  • Crafting concise Outcome Statements
  • Convincing reluctant interviewees
  • Interviewing in unfamiliar markets
  • Probing for deeper Discovery insights
  • Getting the most out of Trigger Maps
  • Debriefing for high-quality Discovery
  • Finding & recording insights from tours
  • Creating winning product designs
  • Building strong business cases

You’ll have nearly 8 hours of hands-on practice in individual and group breakout sessions. And you will learn a great deal that was never covered in your initial training…. In fact, much of this material has been extracted from our Blue Belt certification course. The focus of this 2-day course is skills. If you wish, you can get your Blue Belt certification later—with a focus on coaching—in only 3 (not 5) days.

What practical skills will you gain?

This two-day workshop is packed full of practice—a total of 11 individual and group exercises (see agenda). Here are just two examples:

Example 1: Since 2014, we’ve been teaching the “what and why” method of probing in our core Blueprinting workshops. Now we’re taking this to a new level with the SALT method of probing. You’ll cover deeper insights as you consider Senses-Actors-Location-Timing in your probing questions… and of course practice this.

Example 2: In your core training, you learned the AMUSE method of observation during customer tours: Accelerate activity, Minimize input, Upgrade output, Simplify transitions, and Eliminate activities. Now you’ll practice this (with video simulations) and enter your findings in a powerful new Blueprinter 5.0 tool.

The SALT method is an advanced method of interview probing taught in New Product Blueprinting

Blueprinter 5.0 cloud-enabled software helps you capture the details of customer tours

How can I register for this event?

The next Blueprinting Advanced Skills Workshop will be June 12-13, 2017 at the Dively Center in Cleveland, OH, USA.

Cleveland, USA
Jun 12-13, 2017