New Product Blueprinting
Front-end innovation for B2B organic growth
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Preference Interview Research Report

After Discovery interviews… quantitative, convergent Preference interviews are used to avoid errors of commission (working on the wrong customer needs). Based on 50 Blueprinting projects from 20 companies covering 875 interviews, this report contains rich benchmarking data… including statistics on Market Satisfaction Gaps (a measure of customer eagerness for change). It also reveals an alarming lack of customer insight prior to interviews: 5 out of 6 teams reported interviews had a “great” or “significant” impact on product design.

 Learn how your R&D can be confident it is working only on the needs customers truly care about. Download Preference Interview Research Report.