New Product Blueprinting
Front-end innovation for B2B organic growth
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Discovery Interview Research Report

Blueprinting Discovery interviews are qualitative, divergent interviews that let you avoid errors of omission (failing to uncover unarticulated customer needs). This research—based on a survey of 397 New Product Blueprinting users from 64 companies covering over 1800 interviews—examines improvements in learners’ interviewing skills, customer reaction to interviews, and insights gained. Spoiler alert: Discovery interviews provided much deeper understanding… and the information gained was both highly valuable and previously unknown.

To see how your company can ensure it understands all your customers’ needs—spoken and unspoken—download Discovery Interview Research Report.