New Product Blueprinting
Front-end innovation for B2B organic growth

MAPI Webinar – Blueprinting at DuPont

Webinar hosted by MAPI's Cam Mackey

DuPont began using New Product Blueprinting for the front-end of innovation in 2008, and soon began seeing important advantages: They were uncovering more and deeper unarticulated customer needs using digitally-projected tools and different probing methods. And the methodology was engaging customers at a much higher level. In this webinar, recorded on September 13, 2012, DuPont’s Dan Edgar and Advanced Industrial Marketing’s Dan Adams share insights into how to use the Blueprinting process to create a high performing innovation engine.