New Product Blueprinting
Front-end innovation for B2B organic growth

The Book on New Product Blueprinting

New Product Blueprinting book cover

Read this groundbreaking book to learn why some of the largest B2B companies in the world have adopted New Product Blueprinting for their product development process.

It’s actually two books in one: The first half establishes new-to-the-world principles for B-to-B organic growth from new products. The second half outlines new practices in great detail… including 20 screen shots of Blueprinter software tools. See the Book Brochure (300K PDF) for more details.

If you are a B-to-B supplier, this revolutionary book is an important step to pleasing your customers, irking your competitors, satisfying your stockholders, and unleashing your employees.

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