New Product Blueprinting
Front-end innovation for B2B organic growth


The cornerstone of our thought leadership is Dan Adams’ landmark book on B2B innovation, New Product Blueprinting. We continue to publish practical articles that teach principles of B2B organic growth such as the selections below.

Business to Business (B2B)

Customer Insights (VoC)


New Product Blueprinting Process

New Product Value/Pricing

Organic Growth

Product Development

Product Launch

For more articles like these, please visit our newsletter archive.