How did your company do with the first two waves: Quality (e.g. Deming) and Productivity (e.g. Lean Six Sigma)? The third wave, Innovation, will be even bigger. The need is great: The average company has a 75% defect rate once it begins the product development stage. Does your company tolerate this level of failure anywhere else?
This will change, and it won’t come from brighter R&D scientists coming up with better answers. It will come from suppliers answering only those questions customers care about. After all, suppliers that directly engage customers while innovating enjoy 3x the profit growth of those that don’t.
If you are a B2B supplier, you have a huge advantage. Compared to end-consumers, your B2B customers are more knowledgeable, interested, objective and fewer in number. Perfect to directly engage.
But an advantage is only an advantage if you know how to take advantage of it. In this e-book you’ll learn new B2B voice of customer (VOC) rules for B2B so you can catch the innovation wave…before your competitors do so.
Download the free e-Book: Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting (2.6MB PDF, 32 pages) by submitting your contact information below.
Discover more ways to boost growth
Whether you’ve engaged with the AIM team for training in Blueprinting or not, we invite you to take advantage of free resources to help you improve product development at your company. Contact us if you’re interested in learning about our training options.