We believe future B2B innovation will look nothing like today’s feeble efforts. These white papers will put you on the cutting edge… with radical thinking you won’t hear anywhere else.
In the past, companies used the Quality and Productivity Waves for competitive advantage. But today quality and efficiency improvements just let you “keep up.” In the Innovation Wave, winners will take advantage of their B2B customers’ knowledge, interest, objectivity, and foresight. They’ll use the science of B2B customer insight to understand customer needs at unprecedented levels, during the front-end-of-innovation. This will be the key to blockbuster new products, sustainable organic growth, and “catching the innovation wave.”
To understand how this science works at nine levels—and help your company lead in the Innovation Wave—download the white paper Catch the Innovation Wave.
When most companies ask themselves three “timing questions,” they realize their innovation is terribly supplier-centric. This will change, especially for leading B2B companies. Instead of resolving commercial risk in the product launch phase—when they become certain of success or failure—they’ll build a “Certainty Time Machine” to resolve this risk before they begin product development. They will use B2B-optimized divergent and convergent voice-of-the-customer methods for much of this work.
Tired of testing market needs by launching products at customers? Fed up with squandering R&D resources on products customers might want? It may be “time” to download the white paper, Timing is Everything.
When you try to bring innovation to a market that’s new to you… do you face high risks? You don’t have to. You face uncertainty, but this is a very different beast than risk. You can methodically strip away uncertainty and de-risk your project. This is done through a four-step process that combines Discovery-Driven Planning with New Product Blueprinting. With this discipline, your company can pursue bold, transformational projects in unfamiliar markets with great confidence. We’re certain of it.
The more uncertain a project, the better! To see why—and to begin applying FAQS thinking in your company—download the white paper Innovating in Unfamiliar Markets
The Lean Startup movement can help large corporations become more nimble and fast-moving in their innovation. But if you are a B2B company and fail to make some critical adjustments, you’re in for serious problems. You’ll fail to take advantage of the knowledge, interest and foresight of your B2B customers, which may narrow your design options, increase risk, and actually slow your development process. And if you have a “shallow pool” of companies to test your minimum viable products, you can alienate prospects as well.
The good news is that you can have the best of both worlds: rapid Lean Startup and the science of B2B customer insight. It’s quite easy to do. To learn how, download the white paper, Lean Startup.
Discover more ways to boost growth
Whether you’ve engaged with the AIM team for training in Blueprinting or not, we invite you to take advantage of free resources to help you improve product development at your company. Contact us if you’re interested in learning about our training options.